Print lovers be sure to take a look at the Erdem pre-fall 2013 collection as it is packed with interesting alternatives.
As the pre-fall 2013 fashion choices start unraveling, we begin to see the general style direction contouring and we see that more and more designers view pre-fall 2013 collections as opportunities to explore things they wouldn't normally include in their main collection. Such seems to have been the case for Erdem Moralioglu which told WWD.com he wanted: "to play with techniques that I wouldn’t necessarily have the opportunity to explore in the main collection. And I like the idea of looking at something I haven’t explored before, like tailored dresses or frock coats." A fairly different approach compared to the resort 2013 collection.
This intent was definitely well materialized into the new line which seemed an explosion of femininity and sophistication compared to the rather reserved alternatives that have set the mood for the season so far. If many high end labels allowed prints to take a backseat for the most part, Erdem made them the spotlight of the new collection. Floral print lovers don't fear: there are plenty of romance-filled ensembles worth drawing inspiration from and sporting proudly during the late months of summer in 2013.
As the pre-fall 2013 fashion choices start unraveling, we begin to see the general style direction contouring and we see that more and more designers view pre-fall 2013 collections as opportunities to explore things they wouldn't normally include in their main collection. Such seems to have been the case for Erdem Moralioglu which told WWD.com he wanted: "to play with techniques that I wouldn’t necessarily have the opportunity to explore in the main collection. And I like the idea of looking at something I haven’t explored before, like tailored dresses or frock coats." A fairly different approach compared to the resort 2013 collection.
This intent was definitely well materialized into the new line which seemed an explosion of femininity and sophistication compared to the rather reserved alternatives that have set the mood for the season so far. If many high end labels allowed prints to take a backseat for the most part, Erdem made them the spotlight of the new collection. Floral print lovers don't fear: there are plenty of romance-filled ensembles worth drawing inspiration from and sporting proudly during the late months of summer in 2013.
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